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Varsity Lincoln

49251 Grand River Ave Novi, MI 48376

(4.9 out of 5) 1200 Reviews
1428

#1 Lincoln Dealer in the Nation for 24 Years In a Row!*/*Based on 2020 Lincoln New Total Retail Sales and Service Customer Satisfaction per Lincoln Sales Report.

Call (888) 483-8827
Hours of Operation
Monday9:00 am-6:00 pm
Tuesday9:00 am-6:00 pm
Wednesday9:00 am-6:00 pm
Thursday9:00 am-6:00 pm
Friday9:00 am-6:00 pm
Saturday9:00 am-3:00 pm
SundayCLOSED
Monday8:00 am-6:00 pm
Tuesday8:00 am-6:00 pm
Wednesday8:00 am-6:00 pm
Thursday8:00 am-6:00 pm
Friday8:00 am-6:00 pm
Saturday8:00 am-2:00 pm
SundayCLOSED

Varsity Lincoln Inventory

Varsity Lincoln Reviews

Ratings and reviews of Varsity Lincoln are from Cars.com

Overall
4.9 out of 5
Customer Service
Quality of Repair
Buying Process
Overall Facilities
  • (5.0 out of 5.0)
    Gary House Sr
    by Gary L HOUSE from Hazel Park | February 24, 2021

    Bought my used 2015 Lincoln MKC 2.3 .....First Lincoln 4 cly. 285 horse power....very cool plenty of get up and go. About the same as my trade in 2015 BMW X5...Just a little smaller, yet exactly what I was looking for. Lisa and Ben are great at their jobs. Very cool to buy an auto from. Thank you very much. I am a HAPPY Camper.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a used car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    Varsity lincoln Mercury in Novi
    by Dernice Gray from Livonia | February 20, 2021

    Linda Byrnes and Ben Leece were very helpful in helping me get a quality used vehicle. I Thank them so much and I've been telling everyone about the Dealership

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a used car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    Awesome customer service
    by Josh Larson from Milford, MI | February 10, 2021

    Denise Balardi at Varsity Ford in Novi, MI was a pleasure to work with. We visited the dealership on a Monday as my lease was up, and I was very particular about the Aviator I wanted. She found one for me in Pennsylvania and had it transported to Michigan by Tuesday, which happened to be my birth day. Once she found out it was my bday, she dropped all personal plans and worked after hours to drive the car to my house and pick up my old lease. She thoroughly went over all the vehicle specs . I'd recommend her to anyone. thanks Denise

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (1.0 out of 5.0)
    Service department practice
    by Disappointed from Lathrup Village, MI | January 29, 2021

    I was turned away with a flat tire because they didn’t have a waiting area for me to use while they repaired the tire. I was turned away a second time for a oil change because they wasn’t accepting new customers.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Came in for service or repair
    Does Not recommend this dealer.
    Did Not purchase a vehicle.
  • (5.0 out of 5.0)
    Great experience
    by Ben F from Milford, Mi | January 21, 2021

    I had to buy a replacement Ford Focus for my daughter and Ben was a great help in making the process simple and without a bunch of back and forth. After the purchase I was impressed to receive a nice call from Linda thanking me for the business and offering to help in any way. As I look to replace my other vehicles Varsity will be on my list.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a used car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    2017 MKC Lincoln
    by Scott c Hollister from new hudson | January 13, 2021

    Linda Brynes and Sam Jamoua made my preowned purchase a wonderful and easy experience. They both went above and beyond to make my experience as stress free as possible. Thank you.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a used car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    Great experience
    by Sarah M from Livonia mi | January 10, 2021

    Lisa D called me up and scheduled me an appointment with a salesperson right away. I worked with Berry to buy my new Nautilus. Every thing went smooth and I left with a car I LOVE.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    Superlative Sales Experience
    by Maynard Aure from Livonia, MI | December 23, 2020

    Sales Person Nick Zoccola is an absolute pleasure to work with. I was looking for a 2020 Lincoln Nautilus with a specific vehicle package. Nick spent the time to get to know me and what I was looking for. He diligently searched for a vehicle that fit my specifications but no vehicle was available. Nick, then, placed a Factory Order for the specific vehicle and called me to pick it up when it was delivered to Varsity Lincoln. I would not hesitate to recommend Nick Zoccola to any person looking to purchase a new Lincoln vehicle.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    Love my car!!!
    by Becky Eizen from Southfield | December 20, 2020

    The entire process was pleasant. Jim was very patient and helpful in explaining the options available. Lisa was excellent and followed up with a phone call to make sure I was happy with my purchase! I also turned in a lease and Jim handled everything for us. I am happy to be a part on the Varsity Lincoln family!!

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a used car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (1.0 out of 5.0)
    Refund
    by CiShawn Dunham from fraser | December 17, 2020

    Ive reached out to the dealership several times regarding refunding my money back. They have been dodging me regarding this issue. I will not do business with them in the future

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a used car
    Does Not recommend this dealer.
    Did Not purchase a vehicle.
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