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Serra Volkswagen

1490 Center Point Pkwy Birmingham, AL 35215

(3.2 out of 5) 13 Reviews
193683

At Serra Nissan Volkswagen, we pride ourselves on service and customer satisfaction. Our employees are professionals and want to give the service you deserve. Call the Internet Sales Manager, for more information or print a copy of this ad and bring it with you to the dealership for your special internet pricing.

Call (205) 683-4812
Hours of Operation
Monday9:00 am-8:00 pm
Tuesday9:00 am-8:00 pm
Wednesday9:00 am-8:00 pm
Thursday9:00 am-8:00 pm
Friday9:00 am-8:00 pm
Saturday9:00 am-8:00 pm
SundayCLOSED
Monday7:30 am-5:30 pm
Tuesday7:30 am-5:30 pm
Wednesday7:30 am-5:30 pm
Thursday7:30 am-5:30 pm
Friday7:30 am-5:30 pm
SaturdayCLOSED
SundayCLOSED

Serra Volkswagen Inventory

Serra Volkswagen Reviews

Ratings and reviews of Serra Volkswagen are from Cars.com

Overall
3.2 out of 5
Customer Service
Quality of Repair
Buying Process
Overall Facilities
  • (1.0 out of 5.0)
    AVOID THIS PLACE AT ALL COST!
    by Volodymyr from Virginia | July 12, 2019

    AVOID THIS PLACE AT ALL COST! It happened I never wrote any bad reviews in the past and just never really felt like my comments and experience might be particularly useful to anybody. The truth actually is I've never gotten such a bad and by all means disappointing experience anywhere else in my entire life. So, this is what anybody thinking about buying a vehicle at Serra Volkswagen should know before coming or contacting this place. Last month, I was in the market for a 2017 VW Touareg Wolfsburg Edition. Using cars.com, I found the vehicle I was looking for posted on Serra's website. I send these guys an email immediately. I was not going to play any games or so. I was very serious about the purchase and ready to come from VA (my hometown is over 700 miles away from Birmingham). As soon as the price was right and I got approved for an auto loan, I committed to buying the vehicle and left deposit ($1000) over the phone. The sales manager I was dealing with was VINCENT LAVENDER. I was told that they are gonna put a sold sign with my name on this vehicle I was going to buy and will make it ready for delivery which we scheduled on June 23rd. So, I took a day off from my job and even pre-paid for a rental car. This all was happening within a week from a scheduled delivery. On June 19th (Wednesday), Vincent called me and said that he's apologizing but the Touareg I left a deposit on has been totaled. Totaled! His explanation was that their car detailer/lot attendant was taking the vehicle into the recon which, as he said, is just across the street, and he was hit by another vehicle. It turned out, he is now in the hospital and only God knows if he is going to stay alive. OMG! I was left with lots of questions, like, for example, why would you wash and vac the vehicle FOUR days before an actual delivery? Moreover, I was never provided with any kind of evidence of the accident like photos, any kind of report, etc. So, it all looked reeeealy suspiciously to me, but anyways, they returned me a deposit and I did not mean to give them any complains or a hard time because of an incident. Eventually, these guys just tried to kind of walk away from everything and did not even mean to possibly offer me any other vehicle on their lot to somehow compensate for what has happened. I had a solid impression that no one intends to continue any business with me. Anyways, I kept looking, and within a week I was at another VW dealership - not too far away from home - where I was ready to purchase a vehicle from their lot. Much to my surprise, their sales manager provided me with an unbreakable evidence coming from VW system and a Carfax that the "totaled" Touareg from Serra VW was actually never totaled! It was SOLD to another customer! And it happened on June 17th within a few days after I left a deposit and they said they are gonna place a "SOLD" sign on a vehicle with my name! WHAT A DIRTY LIE! A CRASH ON A ROAD.. A GUY "SUFFERING IN A HOSPITAL..." WHAT WAS ALL THAT ABOUT, FOLKS?! So I called Vincent as soon as I could, and asked him to ask his general manager to call me back. I did not indicate that I know anything about what truly happened. And guess what? Of course, no one has EVER called me back! Neither no one has ever compensated my expenses I spend for a rental car, interest charge I paid to the bank (since I never used a check I got), and a hotel reservation. They just don't care about anything else - even their NAME - but money! TO ANYBODY READING THIS POST, THIS PLACE IS JUST A TOTAL FAKE that does not deserve to have a VW name on it! It's running on dishonesty, greed, and lie! They put their own money interest first NO MATTER what they SAY, what they PROMISE or what they PUT their signature next to! I think the paper they put the numbers on worth more than what they say to you! AVOID THIS PLACE AT ALL COST! Unless you want to waste your time, money or what to see how the true liars looks like!

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Does Not recommend this dealer.
    Did Not purchase a vehicle.
  • (5.0 out of 5.0)
    Great job
    by Quinn saenz from Centerpoint, al | July 08, 2019

    Great job serra! It was a wonderful experience, had an absolute joy of a time and my sales person was quite wonderful anf very professional. The fascilities were nice and clean. The entire process was very painless and would shop here again. Love my vw.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (1.0 out of 5.0)
    Mister
    by Rex Gibson from birmingham al | March 01, 2019

    Overbearing. Evasive when questioned. Huge hidden back end costs. $4k added to stated price. No sales associates at the location. No keys at the location.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a used car
    Does Not recommend this dealer.
    Did Not purchase a vehicle.
  • (5.0 out of 5.0)
    Wonderful service department
    by Judy from Tuscaloosa | November 20, 2018

    I brought in my 2014 bettle conv.TDI with check engine light on I was greeted with a smile and was taken care of immediately the service lady was great She completely took care of my needs and I am a senior lady that worried about my vehicle I was out of there in about 30 minutes or so I have recommended this dealership to all my friends they are still the best services around

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Came in for service or repair
    Does recommend this dealer.
    Did purchase a vehicle.
  • (1.0 out of 5.0)
    Tiguan
    by William Perkins from Montgomery, AL | April 19, 2018

    I submitted a request through USAA and this particular dealership participates in the car buying service. On April 13, 2018, I went to see the representative and the vehicle listed on the website. Upon arrival, the doors to the business was locked and the sales people were in the building talking on cell phones. Once they realized I was there, they opened the door and went back to what they were previously doing. The sales representative never showed and the car on the website was labeled incorrectly. In my entire 49 years I have never observed a dealership with incompetence all through the place. I will never refer anyone to this place and will make sure USAA is aware of such horrible service.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Does Not recommend this dealer.
    Did Not purchase a vehicle.
  • (1.0 out of 5.0)
    Salesperson was incredibly rude and evasive.
    by AW from Birmingham, AL | March 28, 2018

    I I purchased a VW Jetta from Serra in 2011. I was looking to buy a new one recently, so I checked their inventory and found one I liked listed for about $17k. I submitted a finance application online and was called back by Faishon with Serra Nissan. I told her what I was looking for and was informed that her manager said “I’m definitely approved”. I told her I was still looking and pricing, but I’d get in touch with her when I was ready to purchase. Fast forward a couple of weeks. She’d texted me asking if I was still interested. I said yes and asked her if they could get me that Jetta, out the door for $18k. She said she’d ask her manager. She came back and said yes, manager approved and he would email me a confirmation of the OTD price of $18k. We agreed that I’d come in that Saturday. The next day (Saturday-when I was to come to the dealership that evening), I had no email. Texted her to follow up. She said she’d have him give me a call. I advised that I was attending an event that day and unavailable for a call and would really just like an email. She became rude telling me “it’s nothing to break down if we’re negotiating a price for you? Which is OTD for $18k on a $21k car” (remember, online it’s listed for around $17k). I replied: “Just wondered what he has as the car price, fees, taxes, discounts.” She replied: “My mangers offered to negotiate 18K OTD for you and work something out....But okay...” I replied: “My understanding was they could work something out for $18k. My goal is to have negotiations done before I come in. If that's an issue, I will try elsewhere.” She replied: “okay” I replied: “Okay as in I should look elsewhere, or okay as in yes, they will break down what they can do before I come in?” She never texted me back. In the meantime, I sent an email to the dealership from the website which I also never got a reply to. I also tweeted to Serra VW and VW Cares and got no reply. She called me that day around 4:30. She asked if I was there. I said no, based on our text conversation and my not hearing back from you, I assumed the deal was off”. She replied “well, I did text you back, but whatever, I’ll cancel your appointment” and then hung up on me. This was this past Saturday. Since then, I contacted a different dealer and with an online app, 2 texts and 2 calls, I got exactly what I needed by way of communication and price breakdown. I’m picking up my Jetta from them this Friday. I was going to let this go, but Faishon just called me again wanting to know if I was still interested. Surely she can’t be serious? I understand that sales is fast paced and hectic, but if you want me to invest a large sum of money and obligate myself to a five year loan, you should truly rethink your approach.

    Customer Service
    Quality of Repair
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    Shopped for a used car
    Does Not recommend this dealer.
    Did Not purchase a vehicle.
  • (5.0 out of 5.0)
    Great Service
    by Jenny K from Birmingham, AL | December 09, 2016

    I came to Serra Volkswagen to purchase my first car and it was a very pleasant experience. Mr. Buddi Adams was the dealer I had the pleasure of having to help me shop around. The car he helped me pick was awesome. I couldn't have asked for a better salesman!

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Shopped for a used car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    This is a Great Location...
    by Jetta from Birmingham, AL | December 06, 2016

    This is a great location. I had a wonderful experience. This establishment is one I recommend to anyone. Excellent customer service and Buddi Adams is a wonderful employee.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Shopped for a used car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    Amazing Customer Service
    by T Acklin from Center Point, AL | November 17, 2016

    I walked on the lot and was able to walk out with a new car of my choice and it was good! Very Grateful!

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Shopped for a new car
    Does recommend this dealer.
    Did purchase a vehicle.
  • (5.0 out of 5.0)
    Service Customer to Sale!
    by Janice Crossen from Rainbow City, AL | November 17, 2016

    Came in for service and left with a 2016 Passat SE. Worked with Johnathan and ranks experience with Serra VW 5/5 stars.

    Customer Service
    Quality of Repair
    Buying Process
    Overall Facilities
    Came in for service or repair
    Does recommend this dealer.
    Did purchase a vehicle.
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